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Collaborators

* Business * Communication * Journalism

BUSINESS
Marketing
	Dominique M. Hanssens, PhD Bud Knapp Professor of Marketing Anderson School of Management University of California, Los Angeles (UCLA) Los Angeles, California, USA  Dominique Hanssens is the Bud Knapp Professor of Marketing at the UCLA Anderson Graduate School of Management, where he has been on the faculty since 1977. He has served as the school's faculty chair, associate dean, and marketing area chair. From July 2005 to June 2007 he served as Executive Director of the Marketing Science Institute in Cambridge, Massachusetts. Dr. Hanssens studied econometrics at the University of Antwerp (B.S., 1974) in his native Belgium. He then pursued graduate study in marketing at Purdue University's Krannert Graduate School of Management, where he obtained an M.S. in 1976 and a Ph.D. in 1977. His research focuses on strategic marketing problems, in particular marketing productivity, to which he applies his expertise in data-analytic methods such as econometrics and time-series analysis. Professor Hanssens serves or has served as an area editor for Marketing Science and an associate editor for Management Science and the Journal of Marketing Research.
	His papers have appeared in the leading academic and professional journals in marketing, economics and statistics. Four of these articles have won Best Paper awards, in Marketing Science (1995, 2001, 2002) and Journal of Marketing Research (1999, 2007), and three were award finalists. The second edition of his book with Leonard Parsons and Randall Schultz, entitled Market Response Models was published by Kluwer Academic Publishers in 2001 and translated in Chinese by Shanghai People’s Publishing House in 2003.  Professor Hanssens won distinguished teaching awards in the UCLA MBA and Executive MBA programs, and is a frequent contributor to the school's executive education offerings. In 2003 he was awarded the UCLA Anderson School’s Neidorf ‘decade’ teaching award, and in 2007 he was the recipient of the Churchill Lifetime Achievement Award of the American Marketing Association.   Professor Hanssens' consulting experience covers strategic marketing problems such as allocating marketing resources, assessing long-term marketing effectiveness and growing customer equity. His approach emphasizes market-response modeling on sophisticated customer and marketing databases. His has conducted assignments for Agilent Technologies, British Telecom, DaimlerChrysler, Disney, Google, Hewlett Packard, Home Savings of America, Hughes, Johnson & Johnson, Mattel Toys, Microsoft, Schwab, Wachovia and Wells Fargo, among others. He is a partner with MarketSharePartners, a marketing analytics firm headquartered in Los Angeles.
		Modules: 1. Marketing strategies for the "digital" age. 2. Marketing and firm value. 3. The econometrics of marketing impact on business performance.
	Anthony J. Dukes, PhD Assistant Professor of Marketing Department of Marketing Marshall School of Business University of Southern California (USC) Los Angeles, California, USA  Anthony Dukes received his PhD in Economics from the University of Pittsburgh. His current research focuses on retailing and distribution channels, investigating issues such as the implication of big-box retailing on assortment, pricing, antitrust, and supplier relationships. Professor Dukes' research has appeared in Journal of Marketing Research, Marketing Science, Journal of Industrial Economics, and other leading academic journals. Before joining Marshall, he was at the University of Aarhus, in Denmark, and at Carnegie Mellon University, in Pittsburgh. He currently serves as Associate Editor of the European Economic Review and as an (ad hoc) area editor at Marketing Science.
	Book chapters and other Dukes, A. (2008). Advertising and Competition. In Collins, W. (Ed.), Issues in Competition Law and Policy American Bar Association. Dukes, A., Kleinjans, K. J. (2005). Can Tacit Collusion Explain the High Administrative Fees in Colombian Pension System (in German). In Fritz, B., Hujo, K. (Ed.), Oekonomi Unter Den Bedingungen Latinamerikas Frankfurt am Main: Vervuert.
		Modules: 1. Distribution 2. Pricing 3. Retail
	Keith Gosselin, MBA Professor of Marketing Business Administration Department Mount St. Mary's College Los Angeles, California, USA Professor Keith Gosselin has been teaching at several Southern California colleges and universities over the past twelve years, including UCLA, CSUN, Mount St. Mary’s College and Loyola Marymount University. Though he specializes in Marketing-related courses, he has also taught Finance, Management and technology courses in both online and offline course structures. His proficiency in Blackboard, WebCT and Angel has afforded him the opportunities to develop online courses for several of these institutions. After obtaining his Master’s degree from the College of William & Mary, Keith Gosselin spent the next fifteen years in Corporate America developed a broad range of business skills working for small, medium & Fortune 100 companies in Business-to-Business, Business-to-Consumer & Business-to-Government markets. In 2002, Keith founded KKG Marketing Consultants, targeting start-up and small business operations in the Southern California area. Keith Gosselin is a published author of business articles and is currently conducting research for a book he will be writing about the commoditization of brands and how it can be avoided.
		Modules: 1. Self Commoditization 2. Government Marketing 3. Small Business Marketing
Sales
	Brian Tietje, PhD Associate Dean of Undergraduate Programs Professor of Marketing Orfalea College of Business California Polytechnic State University Cal Poly, San Luis Obispo San Luis Obispo, CA, USC Education Ph.D., University of Washington Business School, 1999 MBA, University of Hawaii, 1994 BSBA, Bowling Green State University (Ohio), 1988
	Professional Experience Sales and Marketing Consulting Sales process analysis Lead generation and management Technical sales Brand building Customer research, including both qualitative and quantitative methods Account manager, sales manager, and sales technology manager for several companies including: Johnson & Johnson Consumer Products, Inc. Lever Brothers, Inc. Culligan, Inc. Northwestern Mutual Life Insurance Co. Teaching Specialization Marketing Research Marketing Metrics Integrated Marketing Communications Selling and Sales Management Industrial and Technical Sales Marketing Strategy Current Research Interests Several ongoing research projects in several topic areas, including: Applying Lean and Six Sigma Principles to Personal Selling (with Cliff Barber, Cal Poly) Developing and testing a measure of brand relationship quality with Susan Fournier and Frederic Brunel (Boston University) Developing and testing learning assessment tools for our revamped marketing curriculum (with marketing area colleagues)
		Modules: 1. The Personal Selling Process 2. Sales Management 3. Effective Sales Presentations
Information and Operations Management
	Greys Sosic, PhD Associate Professor of Operation Management Department of Information & Operations Mgt Marshall School of Business University of Southern California (USC) Los Angeles, California Greys is an associate professor of operations management in the Information and Operations Management Department at the Marshall School of Business. She has published papers in journals that include Management Science, Operations Research, and Discrete Applied Mathematics. Prior to joining USC in 2002, Greys has taught graduate and undergraduate level courses at the University of British Columbia, and undergraduate level courses at the University of Rijeka, Croatia. Since arriving at USC she has taught IOM 482 (Supply Chain Management) in the undergraduate program, IOM 581 (Supply Chain Management) in the MBA program, and IOM 670 (Current Research in Operations Management) and IOM 672 (Optimization Models in Operations Management)in the PhD program.
	Education PhD, Management Science, Management Information Systems University of British Columbia, Faculty of Commerce and Business Administration 2002 MS, Mathematics University of Zagreb (Croatia), Faculty of Mathematics and Natural Sciences 1996 BS, Mathematics University of Zagreb (Croatia), Faculty of Mathematics and Natural Sciences 1988 Courses Taught Marshall School of Business. University of Southern California. 2002-present. - Supply Chain Management (undergraduate program) - Supply Chain Management (MBA program) - Stochastic Models in Operations (Ph.D. program) - Markov Decision Processes and Applications (Ph.D. program) - Game-theoretical Models in Supply Chain Management (Ph.D. program) Sauder School of Business. University of British Columbia. 2001-2002. - Application of Statistics in Business (undergraduate program) - Decision Analysis (M.Sc./Ph.D. program) - Markov Decision Processes (M.Sc./Ph.D. program) Academic Services - Associate Editor for Manufacturing & Service Operations Management - Editorial board member for Decision Sciences Journal
		Modules: 1. Demand Forecasting 2. Inventory Management 3. Newsvendor Model and Contracts
Transportation Management / Aviation
	Keith Mew, PhD Professor of Aviation Department of Technology College of Engineering, Computer Science, and Technology California State University, Los Angeles (CSLA) Los Angeles, California, USA   Education Ph.D., Space Economy, 1983 University of Warsaw, Poland M.A., Regional Planning, 1978 Lanchester Polytechnic England B.A. Economics, 1974 Thames Valley University, England
	Introduction I have worked in the aviation industry since 1984 and have been involved in aviation education since 1993. In 1984 I began my involvement in airport finance, working as a financial analyst for O'Hare Associates, consultant to the City of Chicago for the $2 billion expansion of O'Hare Airport. In 1987 I was invited to join the City of Chicago's aviation planning team to help coordinate the capital improvement projects being planned, designed and constructed within the Chicago airport system. In 1991, I joined a consortium of consultants representing the international air carriers at O'Hare.  Teaching Interests I have taught at the university level since 1993. I have tried to emphasize the practical aspects of aviation as a vocation, giving students a 'real world' view of the industry and teaching them skills that will help them excel in the industry.  Research Interests I have published in broad areas of aviation, including aviation security, airport finance and aircraft transmission systems.  My current area of research is a review of the potential impacts of microjet air taxi operators on Southern California airports. I have also been involved in developing classes to be taught long distance, using a variety of applications.
		Modules: 1. Airport Planning 2. Airport Finance 3. Airport Transportation
Strategy & Business Research
	Rhonda Rhodes, PhD Professor of Strategy & Business Research Department of Technology & Operations Management College of Business Administration California Polytechnic State University Cal Poly, Pomona Pomona, California, USA  Bio coming up
		Modules: 1. Strategic Management Module 2. Strategic Management Module 3. Research Methods for Business
Organization Theory
	Jim Sena, PhD, M.S., MBA Professor of Management Information Systems Orfalea College of Business California Polytechnic State University Cal Poly, San Luis Obispo San Luis Obispo, California, USA Education Ph.D. Organization Theory and  Computer Science, University of Kentucky M.S. Information Science, University of Dayton MBA Operations Research, Xavier University of Ohio Graduate work, Actuarial Science, University of Iowa B.S. Mathematics, Xavier University of Ohio
	Teaching Specializations Management, Strategy,Computer Security, Organizational Systems & Technology, Project Management, Network Systems, Java, Data Structures, Management Information Systems, Decision Support and Expert Systems, Operations research/--, Data Warehouse & Data Mining. Additional College/University Experience Visiting Research Scholar, Norwegian Institute of Technology, Fulbright Award, Trondheim, Norway; Assistant Professor, Texas A and M University, College Station, Texas; Assistant Professor, University of Houston, Clear Lake City, Texas; Assistant Professor, University of Louisville. Research Interests and Experience Organizational Security, Agile System, Process Modeling, Outsourcing,Knowledge Management, CISCO Network Management; Agent-based components; Platform Architectures; Sustainable Work Systems; Process Analysis and Reengineering, Research and Development of group decision making and organizational analysis computer software. Use of Windows software development tools to create management support systems - Visual Studio, Java, MS Excel & Access, and impact of computer-based information technologies. Areas Published Organizational Security Theory and Design,CIO-CFO Approaches to Outsourcing, Computer Security, Learning Mechanisms, Sustainable Work Systems, knowledge Management, Intellectual Capital, Accounting Information Systems, Deployment of Software Tools in Organizations, Impact and Assessment of Local Area Networks in Organizations, Expert Systems, Decision Support Systems, Impact and Assessment of Information Technologies on Organizations. Professional Organizations Society of Computer Simulation, Decision Science Institute, National Association of Industrial Technology, Academy of Management, International Association for Computer Information Systems Business and Industrial Experience Computer Software Developer, National Cash Register Company, Dayton, Ohio;, Senior Research Scientist, Spindletop Research Institute, Lexington, Kentucky, Senior Research Scientist, Battelle Memorial Institute, Houston, TX Consulting Experience Software Developer for Blue Cross Blue Shield of KY,; Thomas Industries, Louisville, KY; Deltak Inc, Chicago; LSW Investment Mgmt, Cincinnati, Ohio; Redken Labs, Erlanger, KY; First City Bank, Louisville, KY; Jefferson County Clerks Office; Vinoxen Inc, Houston, TX; Petrophyscal Inc, Houston, TX; Pyramid Manufacturing, Houston; San Luis Obispo County Probation Office; Body, Inc., San Luis Obispo; Executive Systems (XTree), Inc, San Luis Obispo; CAD Research Center; CDM, San Luis Obispo, Northrop Corp, El Segundo, CA. , California State Hazard Mitigation Plan.
		Modules: 1. Organization Theory: Culture 2. Organization Theory: Innovation & Change 3. Organization Theory: Work Systems
Accounting
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Risk Management
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Human Resources
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Globalization
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Finance
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Real Estate
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Forms of Ownership
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COMMUNICATION
Organizational Communication
	Robert Chandler, PhD, M.A. Professor and Chair of Communication Department of Communication Pepperdine University Malibu, California, USA  Education Ph.D., University of Kansas M.A., Wake Forest University B.A., Harding University Robert Chandler is an expert on organizational communication, crisis communication, organizational ethical integrity, and multicultural diversity issues in organizations. Chandler is also a nationally recognized author, speaker, and seminar leader in his field with over 70 scholarly and professional publications including articles in the Journal of Communication Studies; Safety Management; Disaster Recovery Journal; Contingency Planning & Management; New Avenues in Crisis Management; Continuity Insights; Disaster Resource Guide; Business Briefings; and Risk and Crisis Management.
	Chandler coauthored Managing Risks for Corporate Integrity: How to Survive an Ethical Misconduct Disaster with Enron whistleblower Lynn Brewer and O.C. Ferrell. The book explores the costs of ethical misconduct in organizations as well as the prevention and recovery from such scandals. Chandler also authored Terrorism: How Can Business Continuity Cope, and Crisis Communication Planning? with M. R. Blue, J. Roberts, and M. Wingard. Chandler is on the Editorial Advisory Board of Continuity Insights, is a founding board member of The Integrity Institute, and has been a frequently invited speaker for national and international business continuity conferences. His corporate and government clients have included 3n, American Airlines, State Farm Insurance Company, Vulcan, Verizon, just to name a few. Courses Taught Communication Theory, Communication and Conflict, Intercultural Communication, Communication in Organizations, Organizational Communication Analysis, Development and Training, Advanced Organizational Communication. Sample Publications Chandler, R. C. and E. Smith (2008) Disaster Recovery and the News Media: An Introduction to Working More Effectively with Journalists and Reporters Covering Disasters and Disaster Recovery Operations. St. Louis, Missouri: Business Continuity Planning (BCP) Media, 2008. Chandler, R. C. and S. Peterson (2007) Pandemic: Business Continuity Priorities for the Coming Outbreak. St. Louis, Missouri: Business Continuity Planning (BCP) Media, 2007. Brewer, L., Chandler, R. C., and O. C. Ferrell (2006) Managing Risks for Corporate Integrity: How to Survive an Ethical Misconduct Disaster. Thomson Publishers: Mason, Ohio, 2006.
		Modules: 1. Crisis Communication 2. Communication Ethics 3. Cross Cultural Communication 4. Organizational Communication
	Stephanie Nelson, PhD Professor of Communication Department of Technology College of Engineering, Computer Science, and Technology California State University, Los Angeles (CSLA) Los Angeles, California, USA  Education Ph.D., Communication 1994 University of Southern California USC Annenberg School of Communication M.A., Professional Writing 1998 USC, Los Angeles, Ca B.F.A. World Music 1976 California Institute of the Arts Valencia, CA
	Introduction I have been teaching at CSULA since 1995 and became a full-time faculty member in 1999. Prior to that, I worked at the Jet Propulsion Laboratory for 15 years as a writer and facilitator and have spent the last 5 years consulting to high-tech companies who do business via the Internet. My expertise is in strategic planning, proposal writing, online documentation, and graphic user interface design. I also facilitate organizational change initiatives, including re-engineering of business processes with a focus on ecommerce and Web-based database design. I have also taught part-time for the University of Redlands. Teaching Interests I have taught a number of writing courses ranging from Beginning and Advanced Composition to Expository Writing to Technical Writing. I have taught a graduate seminar in Organizational Communication. I also teach Introduction to Higher Education and am writing a textbook for that course. Additionally, I teach a general education course called Impact of Technology on Individuals and Society, which is a life-long learning and critical-thinking class. and I teach Cisco computer networking. My teaching interests cover the full range of professional and personal development activities, including training, life-long learning, and personal well-being. I am a strong believer in team-based, active learning, and I run my classes in groups. I use a "case study" approach to learning, with much of my material gleaned from my own professional practice. Research Interests My research interests are eclectic: I am interested in how people communicate in organizations, in the nuances of discourse itself (how things are said), in the rhetoric of technical communication, and in how people use music to communicate. I am also interested in innovation in teaching and learning. I have authored a number of papers relating to music as communication, including a study of the music put aboard the Voyager spacecraft for communication with extraterrestrials. I am an expert on world music and have been to West Africa and have written about women's musical groups there.
		Modules: 1. Communication Ethics 2. Proposal Writing 3. Strategic Communication 4. Principles of Journalistic Writing for Organizations
Complex Program Management / Enterprise Architecture
	Beryl Bellman, PhD. Co-Founder & Academic Director of the FEAC Institute Professor of Communication Department of Communication California State University, Los Angeles (CSLA) Los Angeles, California, USA  Education Ph.D., Social Sciences, UC Irvine (1971) M.A., Anthropology, UCLA (1966) B.A., Anthropology & Psychology (1964) Beryl Bellman, Ph.D. is co-founder and Academic Director of the FEAC Institute and is also a tenured full Professor of Communication Studies at California State University at Los Angeles. He has been involved in teaching, research; publishing, consulting and project management in the fields of Enterprise Architecture, Knowledge Management, Organizational Communications/Behavior and distributed e-Learning for some forty years, and has an excellent reputation in both academe and professional consulting.
	Dr. Bellman held faculty and research positions at the University of California at San Diego, SUNY Stonybrook, CUNY Graduate Center and California Institute of the Arts, and was Research Director of the Western Behavioral Sciences Institute prior to his current university position. In addition to academic positions he has twenty plus years concurrent consulting experience in both government and the private sectors, and has been a Principal Consultant and Project Manager with three major Enterprise Architecture consulting and tool vendor companies. Dr. Bellman has consulted in Enterprise Architecture related programs in the public sector for the DoD, Departments of Agriculture, Forest Service, Energy, Justice/INS and the Whitehouse for the Executive Office of the President as well as was a contract consultant for NCR, AT&T, ASK, RAND and Digital Equipment Corporation - working for their internal and external customers. This included doing EA in the aerospace, financial, banking, pharmaceutical, entertainment and manufacturing sectors. He has published several books and over ninety articles. He is a frequent presenter at national and international professional and academic conferences.
		Modules: 1. Enterprise Architecture 2. Organizational Communication 3. Business Transformation
Production, Broadcasting and New Media
	Susan Salas, M.A., M.F.A Associate Professor of Telecommunications Director of Broadcasting Department of Communication Pepperdine University Malibu, California, USA  Education B.A., Theater, Illinois Wesleyan University, 1972 M.A., Telecommunications, University of Iowa, 1973 M.F.A., Film Production, American Film Institute, 1997 Starting her entertainment career as a producer, Susan produced over one hundred national and regional commercials for a major Chicago advertising agency and Los Angeles production studio.  Following production she moved across the lens to have a successful acting career, guest starring in many popular television series, and appearing in over two hundred national and regional television commercials. Over the last 13 years, Susan has built the broadcasting department at Pepperdine University in Malibu, California where she has received numerous prestigious teaching awards. She now serves as an Associate Professor and Director of Broadcasting. Susan has her MA in Film and Television Production from the University of Iowa and an MFA in Film Producing from the American Film Institute. She is a current member of SAG and AFTRA.
		Modules: Narrative Short Class 1. Script Breakdown 2. Scheduling of Film 3. Set ups and Shot Lists
Speech Communication / Rhetorical Criticism
	Sarah Stone-Watt, PhD, M.A. Assistant Professor of Communication Director of Forensics Department of Communication Pepperdine University Malibu, California, USA  Education Ph.D., Communication and Women’s Studies The Pennsylvania State University M.A., Communication and Journalism, University of Wyoming B.A. Rhetorical Studies, California State University Long Beach Certificate, Legal Studies, California State University Long Beach
	COURSES: Media and U.S. Minorities Message Creation and Effects Intercultural Communication Rhetorical Criticism KEY AWARDS/AFFILIATIONS: Graduate Fellowship Institute for Arts and Humanities, Penn State University Sparks Fellowship, Department of Communication Arts & Sciences, Penn State University Rhetoric Society of America National Communication Association Western States Communication Association
		Modules: 1. Political Rhetoric 2. Women in U.S. Race Riots 3. Persuasion
JOURNALISM
Branch
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Branch
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